Yes, I know Jim Collins started his book Good to Great this way...and that is the point.
All too often, in fact everyday, busy professional people that care about doing things well struggle with this idea.
You might or might not recognize the battle, but it is there.
Building something great is hard work. It requires a lot of effort and persistence...at a minimum. And building something Great may take a long, long time.
My wish for you and for me is that we recognize the choices that we are making and that we choose paths that lead to Great...not just Good.
Always remember that 'good enough' might be just that, but it is not Great.
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